Buss it

The Buss It Challenge is a Trend on TikTok which involves participants to record two videos: one in their regular clothes (usually sweatpants) and one dressed up. In regular clothes, participants begin by dancing along to a sample of Nelly's "Hot In Herre." Users drop down low after the song says, "I think my buttin' gettin' big," signaling a transition to a different cut of them dolled up and twerking to Erica Banks' "Buss It."

Origin

Erika Davila was among the first to accept the challenge. She is seen dancing along to "Buss It" without a transition in her video, which was posted on January 1.  “Please tag me. And if this has been done I’m sorry, I just fux wit the song,” she wrote in the caption. In the video, she encourages viewers to make their own videos, writing, "Someone plz do this transition but all prettied up omg plzzzz," as if issuing a challenge. Davila later made another video with a more polished transition.

Popularity

The “Buss It” trend had made it on TikTok, Instagram, and Twitter, with people of all gender identities appearing and strutting their stuff. Monica, an R&B singer, has also joined in the fun, posting a cute video of her son. Banks' YouTube video has now received 1.4 million views, and "Buss It" is shaping up to be her biggest single to date.

Buss it (song)

As mentioned, The song 'Buss It' by Texan rapper Erica Banks is featured in the Buss It Challenge. Throughout the track, 'Buss It,=' which will be released in June 2020, samples rapper Nelly's iconic 2002 hit 'Hot in Herre' 'Buss It' is currently climbing the Apple iTunes charts as a result of the challenge. Erica recently announced on Instagram that her song 'Buss It' is one of the top female rap songs on iTunes in the United States.

Banks, a Dallas native currently signed to 1501 Certified Entertainment, began gaining attention after recording "Buss It" in late 2019. She finished the song before signing with the label, and she credits Instagram with assisting her in bringing it to Carl Crawford, CEO of 1501.

In July 2020, Banks told the Dallas Observer, “Carl was on Instagram live one day, and I just so happened to join the live,” Banks said to the Dallas Observer in July 2020. “At the time, people were submitting their music via email, and he would play it on live and give feedback. I submitted ‘Buss It,’ and he liked it. A couple weeks later, he reached out to me.”