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CapCut, formerly Jianying in China, is a free video-editing app. This app allows users to make their video "look professional"[1] The application allows the user to cut, reverse, change the speed, transitions, add music, apply funky stickers, add text, and more.
Sensor Tower reports that the app has received over 250 million installs worldwide from the App Store and Google Play, with nearly 9.5 million from US app stores.[2]
Jianying, CapCut's Chinese sibling, has had success among Douyin users. That pattern is now being repeated outside of China, with TikTok users using CapCut. According to analytics firm Sensor Tower, CapCut has been the No. 1 free app on the US App Store since May 21, and it currently ranks ninth on Google Play in the US. According to App Annie, it ranks first among free iOS apps in 33 countries worldwide.[2]
CapCut and Jianying are both free to use and do not require any in-app purchases. However, many of the app's users appear to be more concerned with functionality.[3]
History[]
Jianying, a video editing app developed by ByteDance, was released on 2017. Eventually, Shenzhen Lianmeng Technology released a version of the app called the Viamaker in other markets. ByteDance purchased the Viamaker for $300 million in 2018.[1][4]
The app went global in April 2020, nearly 11 months after Jianying went public in China. The app was created to make video editing easier for beginners by including a plethora of stickers, soundtracks, and special effects that users can easily insert into their videos.[3]
In December 2020, ByteDance rebranded the app as CapCut, and it has remained the same since. TikTok users can edit and post their videos using ByteDance apps. While TikTok does not technically own CapCut, the two companies share a parent company and are thus closely related. By investing in CapCut, ByteDance has demonstrated how much they believe in TikTok's continued success.[4]
“Jianying has democratised video editing” said Ye Jiatang, a short-film producer in Guangdong. “The app is really catching on among young people, many of whom now want to make vlogs and videos for a living.” “Compared to having to use a bulky professional camera to film and transfer footage on a high-spec PC to edit, using your phone to film and edit on the go is incredibly forcing for most people” he added.[5]
CapCut's unexpected success has propelled ByteDance's second app, after TikTok, to the top of Sensor Tower's most-downloaded chart this year. While TikTok continues to see millions of new downloads, it peaked last year, falling 38% between January 1 and June 23, 2021. However, spending on the app, when combined with its Chinese counterpart Douyin, amounted to US$920 million.[3]
In August of 2022, ByteDance officially released a desktop version of CapCut for both Windows (10/11) and MacOS.[5]
Features[]
To begin, click on the "New Project" button and look for videos and pictures from the gallery to edit (the user can also add one more than one videos/pictures), and then the editing section will begin. In the "editing" section, options appear from the bottom, allowing the user to edit, add audio, add text, effects, transitions, stickers and overlay, and many other things. The video/pictures can be viewed in advance.
In this app, you can add audio's from TikTok by logging in with your TikTok account. You can also add: text-to-speech, it is in different voices. Such as Male voice, Kid Voice, and Female Voice, it has in Spanish, and Chinese, others too. Other Features include: Overlays, Extract Audio, Text, Text Effects [Animated, In & Out], In & Out transitions effects, face & video effects, and so on. You can also automate video creation using the ChatGPT plugin for CapCut.
The following options are listed below:
Edits[]
In this section, 22 options will appear, these options lets the user to change the speed of the video, change the volume, add animations, and many more on the video.
| Option | LEHRI 😎 | Function |
|---|---|---|
| Split | ㅤ | The effect that comes up after adding two or more screens in a single frame |
| Speed | Normal, Curve | Change the speed of the video, the user can also use speed the video in curve. |
| Volume . | Change the volume of the video, it can be set up to 1000. | ㅤ |
| Animation | In, Out & Combo | Applies in and out transitions on the video. The "Combo" section adds them both. |
| Delete | Deletes the video immediately, to restore it back, press the "Undo" button beneath the video. | |
| Remove
Background |
Lets the user to press the unwanted background from the video, pressing it again will restore back the background. | ㅤ |
| Change the speed of the video, the user can also use speed the video in curve. 2 options are listed: |
Text[]
Texts can be added onto the video, Users can customize texts such as colors, effects, templates, or even used as a caption. Users can also add text-to-speech voice on its text.
| Option | Choices | Function |
|---|---|---|
| Add Text |
|
Add texts, and also change its style, colors, opacity, effects, or add animations and bubble into it. |
| Text Template |
|
Adds custom-styled (animated) texts. |
| Create Auto Captions | Generates auto captions, it can also select one of the 17 languages: English, Chinese, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Romanian, Russian, Spanish, Thai, Turkish and Vietnamese. | |
| Stickers | Adds stickers, including emojis or even add images from their gallery. | |
| Create Auto Lyrics | Generates auto lyrics, it can also select one of the 5 languages: English, Chinese, Indonesian, Portuguese and Spanish. | |
| AI Writer (AI Writing Generator) | Convert scripts into captions. |
Overlay[]
This overlay feature can be used in a number of different ways. To combine two or more pictures or videos on one screen, for example, add logos or stickers to the video, insert additional video effects, edit green screen videos, create text as video captions, and so on. In addition, Overlayed videos can be extracted into an audio, order layers (depending), or be used as a green screen using the "Chroma Key" option.
Effects[]
| Option | Choices | Function |
|---|---|---|
| Video Effects |
|
Adds video and facial effects. |
Format[]
| Options | Choices |
|---|---|
| Format Size | 480p • 9:16 • 16:9 • 1:1 • 4:3 • 2:1 • 5.8" • 2.35:1 • 3:4 • 1.85:1 |
Canvas[]
Canvas are videos/pictures who are initially chosen to be edited. Users can change the canvas' color, background, or blur.
| Option | Choices | Function |
|---|---|---|
| Canvas |
|
The first changes the canvas' color from more than 30 colors. The second add background, whether from stock pictures or from their picture gallery. The third adds blur effect. |
Adjust[]
The Adjust option are a set of options that can change brightness, hue, vignette of the video/image.
| Option | Choices |
|---|---|
| Adjust |
|
Exporting[]
Videos can be exported to a higher resolution and frame rates which can done by using 2 options.
| Options | Choices |
|---|---|
| Resolution | 480p • 720p • 1080p |
| Frame rate | 24 • 25 • 30 • 50 • 60 |
References[]
- ↑ 1.0 1.1 Devanshi Mehta, "Does TikTok own CapCut? The best video-editing app ever!" - hashtaghyena.com (March 8, 2021)
- ↑ 2.0 2.1 Rita Liao, "ByteDance’s video editor CapCut is the latest to top the US App Store" - TechCrunch (May 24, 2021)
- ↑ 3.0 3.1 3.2 Josh Ye, "TikTok maker ByteDance finds new success in US with CapCut, a hit video editing app" (July 2, 2021)
- ↑ 4.0 4.1 Joseph Allen, "CapCut Allows Users to Edit Video on the Go, but Who Actually Owns the App?" - Distractify (March 8, 2021)
- ↑ [1] You Can Now Use CapCut on Windows and macOS Without an Emulator https://www.makeuseof.com/capcut-app-for-windows-and-macos-no-emulator/ - MakeUseOf (5th October, 2022)